Content
The Google search algorithm changes 500-600 times a year.
Editing is the process of correcting, rewording or finalising information before publication.
International marketing uses marketing activities to meet customers' needs in other countries.
Localisation is translation taken a step further.
Pay-per-click advertising (PPC) is the search engines’ way of letting you pay to skip the queue.
Business-to-business brands typically resist using social media for marketing.
Marketing copy – or content, as it is increasingly called when referring to words written for digital use –
Public relations (PR) is a low-cost option for getting information out to your audience about y
It was shortly after the end of the Second World War, when people were pulling together t
Search engine optimisation (SEO) is about creating content for use online so that it is found by a search e
A case study is the story of how your product or service solved challenges for one of your stakeholders, su
As the name suggests, an infographic presents typically data-heavy information in graphical form so it can
There are many reasons you might be considering hiring a professional copywriter.
A proof-reader will ensure your work is ready for publication.
Today’s online audiences are constantly looking for information.
Tone of voice (TOV) is about how you say something rather than what you are saying.
Whitepapers are powerful documents that present complex and lengthier content, designed to fulfil a range o