Blog

Content

The Google search algorithm changes 500-600 times a year.

January 2019

Editing is the process of correcting, rewording or finalising information before publication.

December 2018

International marketing uses marketing activities to meet customers' needs in other countries.

November 2018

Localisation is translation taken a step further.

November 2018

Pay-per-click advertising (PPC) is the search engines’ way of letting you pay to skip the queue.

November 2018

Business-to-business brands typically resist using social media for marketing.

November 2018

Marketing copy – or content, as it is increasingly called when referring to words written for digital use –

August 2018

Public relations (PR) is a low-cost option for getting information out to your audience about y

August 2018

It was shortly after the end of the Second World War, when people were pulling together t

June 2018

Search engine optimisation (SEO) is about creating content for use online so that it is found by a search e

June 2018

A case study is the story of how your product or service solved challenges for one of your stakeholders, su

June 2018

As the name suggests, an infographic presents typically data-heavy information in graphical form so it can

June 2018

There are many reasons you might be considering hiring a professional copywriter.

May 2018

A proof-reader will ensure your work is ready for publication.

May 2018

Today’s online audiences are constantly looking for information.

May 2018

Tone of voice (TOV) is about how you say something rather than what you are saying.

May 2018

Whitepapers are powerful documents that present complex and lengthier content, designed to fulfil a range o

May 2018