ET4: Mammoet World, Rented Bike Hierarchies, A Herd of Tiny Bee Sheep Dogs


ET4: Mammoet World, Rented Bike Hierarchies, A Herd of Tiny Bee Sheep Dogs

October 2019
ET4: Mammoet World, Rented Bike Hierarchies, A Herd of Tiny Bee Sheep Dogs

Another tour of Copestone’s recent work with two of our Account Executives.

Executives Brad and Rudi are back discussing their most interesting work of the week. This week it’s Mammoet and Case Construction Equipment. They dive straight into Mammoet world, which, sadly, is not a theme park. They then move on to discussing bees with dysentery and round up the podcast by admitting they might just be part of a biker gang.

Emotional rollercoaster and bee candy

Mammoet World is a magazine that Mammoet produces for staff and clients. It covers the most exciting projects they have worked on in the past year, all of which are on a huge scale and seemingly more extreme every time. Copestone summarises these projects and writes the articles for the magazine. For Rudi, its been an emotional roller coaster this week.

As well as the usual enormous feats of engineering he covers, this week Rudi was writing a moving piece about a crane operator named Lonnie. For his entire working life, Lonnie Miller has worked with cranes, inspired by his father, with whom he worked side by side in the shipyards. When Rudi spoke to Lonnie, the crane operator stated that his dream in life was to make his father proud.

Rudi then discussed his work over curry at Dishoom, where he went for lunch with Benedict and Kudei, who had been in the office for work experience. Talk soon turned from work to food as they discussed the flavours and ingredients, and inevitably they came to discuss honey, which Brad has been writing about this week. In the sugar industry, there are certain accreditations for sugar, such as Fairtrade or the Sugarmark. One of these accreditations is the Bee Farm Association accreditation, which Ragus earned for their invention of pure sugar bee feed, back in the 1950s. Prior to their invention beekeepers were feeding their colonies liquid sugar, as they cannot be fed raw sugar.

Eagle Day

CASE Construction Equipment hold regular ‘Eagle Days’ to showcase their construction vehicles and equipment to guests, such as press and clients. They are known as Eagle Days because CASE’s logo has been an eagle since before it gained its name. This was inspired by an eagle stolen by American cavalry from a Native American chief, which went on to be the mascot of many regiments in the civil war and was the mascot of the hometown regiment of the founder of the original company.

This year the Eagle Day took place just outside Doncaster and our very own Brad was lucky enough to be invited. July 15th and 16th saw a gathering of several CASE machines, including diggers, bulldozers and excavators, in a working colliery, and any guest with an operator’s license was invited to try the machines. This was a great opportunity for guests to learn more about CASE as a company and experience their impressive machines in person. 

Goodwood bikers and London limits

The Goodwood Festival of Speed, the largest motoring garden party in the world, is a legendary weekend of cars, bikes and motor sport, mixed with glamour and celebrity. Copestone’s client, CASE, was involved in the set up of the event, having several of their industrial machines working on the Goodwood estate. They were responsible for the action sports course, safely preparing the jump ramps and tracks.

The action sports course is the area of the Goodwood Festival of Speed which contains the motor cross and BMX site. At this point in the podcast, talk turned to BMX bikes and cycling in London. A recent trend, which builds on the introduction of ‘Boris bikes’, is semi-electronic rental bikes. The new gimmick with these bikes is that they do not have specific home bases which they need to be dropped off at or picked up from, instead, customers can simply pick up a bike when they find one, use the app to pay for the use and then they can just stop and leave the bike wherever they finish.

Brad and Rudi considered the dangers of the semi-electronic bikes, which can be used by anyone with a smartphone and are able to exceed speed limits. Some boroughs of London have recently become 20mph zones, a speed which a semi-electric bike can easily exceed with limited effort from the cyclist. The rider is not required to have a driver’s licence, despite being required to cycle on the roads and potentially being unfamiliar with the London road systems and etiquette. Fortunately, our executives consider themselves to be responsible riders, so you won’t see them flying through the streets of London anytime soon.

To learn more about our clients, and the work we do creating expert content and marketing for them, head over to our ‘Sectors we cover’ page.