How to create a content style guide for your brand

How to create a content style guide for your brand

How to create a content style guide for your brand

Brands make huge investments into creating detailed style guides that result in visually stunning online and offline marketing collateral consistent with the brand’s values. Yet, the brand’s messaging is often inconsistent, confusing stakeholders and creating negative brand experiences. That’s because many brand guides forget content, such as written communications. Here we explain how to create a content style guide for your brand.