How to write and publish a whitepaper

Copestone strategic briefing - How to write and publish a whitepaper

How to write and publish a whitepaper

Whitepapers are a powerful business to business (B2B) marketing tool for educating, influencing and engaging with your stakeholders, and can be highly effective core marketing assets for content marketing campaigns. However, whitepapers come in all shapes and sizes and the challenge is to create a document that is fit for purpose and achieve your marketing objectives. Here we explain some of the options available, how to create and publish a whitepaper and an idea of how much they can cost.