Resource Centre

Resource Centre

Marketing, especially digital marketing, is evolving so quickly it can be difficult to stay up-to-date. That’s why we’ve created the Copestone Resource Centre, which we’ve filled with comprehensive, practical and accessible help and guidance. We’ve created briefings, guides and templates to help you optimise your organisation’s marketing performance. Contact us if you want to know about something but can’t find it.

How public relations (PR) work

Public relations (PR), according to the Chartered Institute of Public Relations (CIPR), is ‘a sustained effort to foster goodwill between an organisation and its audience(s)’. Why though, it might be reasonable to ask, should an organisation set itself such a mission? It is possibly more helpful, certainly for our business-to-business clients, to consider PR as the activities undertaken by an organisation to manage its reputation with the stakeholders that matter to its success.

What can we do for you?

For a no obligation discussion about how we can help you meet your marketing and communication objectives call or email us.

+61 (03) 9863 7463 mail@copestone.com.au