What we do

What we do

We segment and target markets, we create and implement marketing strategy, including digital transformation, and we write and put into practice successful marketing and campaign plans.

Copestone Marketing provides clients with expert consultancy on how to segment and target audiences, before creating competitive marketing strategies. We do this with you through developing ideas, researching and writing marketing plans, before producing detailed campaign planning and implementing them.

We produce strategies for digital transformation, branding and channel marketing, as well as internal communications, external marketing, public policy and media relations.

From our key locations in London UK and Melbourne Australia, we are uniquely placed to help businesses from the UK launch in Australia and Asia, and businesses in Australia launch in the UK and Europe. Doing business in international markets requires local market expertise and knowledge of business cultures. Our team includes specialists with experience of building brands and businesses in the UK, Australia, Europe and Asia.

Our strength lies in our focus on understanding your organisation’s strategy and marketing objectives, your target market segments, and the specific messaging and media required to communicate how your proposition meets your market’s needs. We integrate seamlessly with, or commission and project manage, professional marketers, market researchers, graphic designers, web developers, digital agencies and marketing agencies, both in the UK and abroad. That means we can either work with your chosen team or suggest the perfect supply partners for your particular project.

Copestone’s professional and expert strategic marketing consultancy includes market research, marketing communications, internal communications, creative direction, copywriting and media relations – all the marketing services you need so you can achieve your business and marketing objectives:

Explore our site and see how we can help you to achieve your business and marketing objectives.
Or contact us for a demonstration of how we can build a tailor-made team with the knowledge, talent, skills and experience to meet your needs.

  • Below the line (BTL)
  • Brand audits
  • Brand communications
  • Brand management
  • Brand strategy
  • Broadcast – radio, television, web
  • Business plans
  • Business to business (B2B)
  • Business to consumer (B2C)
  • Category management
  • Change communications campaigns
  • Change communications strategy
  • Channel management
  • Channel marketing
  • Communication campaigns
  • Communication plans
  • Communication strategy
  • Communications audits
  • Community management (social media)
  • Competitive positioning
  • Competitive strategy
  • Competitor analysis
  • Competitor brand analysis
  • Competitor content analysis
  • Competitor corporate responsibility analysis
  • Competitor monitoring
  • Competitor positioning
  • Competitor research
  • Content audits
  • Content creation
  • Content management
  • Content marketing
  • Content strategy
  • Corporate marketing planning
  • Corporate marketing strategy
  • Corporate marketing vision and mission
  • Corporate reporting
  • Corporate social responsibility analysis
  • Corporate social responsibility campaigns
  • Corporate social responsibility content
  • Corporate social responsibility strategy
  • Corporate strategy
  • Corporate wargaming
  • Creative asset analysis
  • Creative asset management
  • Crisis media relations strategies
  • Customer analysis
  • Customer relationship mapping
  • Customer relationship marketing
  • Customer segmentation
  • Customer targeting
  • Data analysis
  • Data mining
  • Digital marketing campaigns
  • Digital marketing content
  • Digital marketing strategy
  • Direct marketing campaigns
  • Direct marketing content
  • Direct marketing strategy
  • Display advertising campaigns
  • Display advertising strategy
  • Ebook strategy
  • Editorial strategy
  • Electronic marketing
  • Event campaign planning
  • Event marketing strategy
  • Experiential campaign planning
  • Experiential marketing strategy
  • External communications campaigns
  • External communications strategy
  • Field marketing campaign planning
  • Field marketing strategy
  • Forecasting
  • Guidelines – brand, corporate, ID, product
  • HR communications strategy
  • Human resources (HR) communications
  • Identity strategies – brand and corporate
  • In-store campaigns and promotion
  • In-store strategy
  • Integrated marketing strategy
  • Integrated multichannel campaign implementation
  • Integrated multichannel campaign planning
  • Integrated multichannel marketing
  • Interactive campaign management
  • Interactive campaign planning
  • Interactive campaign strategy
  • Internal communications content
  • Internal communications management
  • Internal communications planning
  • Internal communications strategy
  • Investor communications content
  • Investor communications management
  • Investor communications planning
  • Investor communications strategy
  • Lead generation campaigns
  • Lead generation planning
  • Lead generation strategies
  • Localisation strategy
  • Marcoms campaigns
  • Marcoms planning
  • Marcoms strategy
  • Market analysis
  • Market research
  • Market segmentation
  • Market targeting
  • Marketing budgets
  • Marketing campaigns
  • Marketing consultancy
  • Marketing economics
  • Marketing implementation
  • Marketing models
  • Marketing planning
  • Marketing plans
  • Marketing procurement
  • Marketing statistics
  • Marketing strategy
  • Marketing supply chain
  • Media campaign planning
  • Media relations campaign implementation
  • Media relations campaigns
  • Media relations strategies
  • Media research
  • Mobile marketing
  • Multichannel strategies
  • Multimedia marketing
  • Multimedia strategy
  • New product development
  • New service development
  • Niche marketing
  • Online campaign planning
  • Online strategy
  • Outdoor campaign planning
  • Outdoor marketing strategy
  • Outdoor media strategy
  • Packaging strategy
  • Pay per click (PPC) campaign planning
  • Pay per click (PPC) content creation
  • Pay per click (PPC) strategy
  • Pitch strategy
  • Planning
  • Point of purchase (POP) strategy
  • Point of sale (POS) strategy
  • Pre-qualification questionnaire (PQQ) strategy
  • Proposal strategy
  • Proposition creation and development
  • Proximity marketing
  • Public affairs strategy
  • Public relations/publicity strategy
  • Publishing strategy
  • Research planning
  • Research strategy
  • Retail Distribution Review (RDR)
  • Return on marketing investment
  • Sales campaigns
  • Sales planning
  • Sales promotions
  • Sales strategy
  • Scenario planning and role play
  • Search engine optimisation (SEO)
  • Search engine optimisation (SEO) strategy
  • Service process analysis
  • Service process planning
  • Service process strategy
  • Social media community management
  • Social media guidelines
  • Social media strategy
  • Stakeholder analysis
  • Stakeholder communications
  • Stakeholder management
  • Stakeholder mapping
  • Strategic communications
  • Strategic consulting
  • Strategic marketing
  • Strategic research
  • Strategic studies
  • Strategy
  • Strategy consultancy
  • Style guides
  • Supply chain analysis
  • Supply chain strategy
  • Tender/invitation to tender (ITT) content
  • Tender/invitation to tender (ITT) strategy
  • Thought leadership content
  • Thought leadership strategy
  • Through the line (TTL) strategy
  • Through the line (TTL) campaigns
  • Viral marketing campaign planning
  • Viral marketing strategy
  • Web content creation
  • Web content strategy
  • Web marketing campaign planning
  • Web marketing strategy
  • White paper content creation
  • White paper strategy